Open the door for a new acoustical world!

How does a blue door sound? Definitely unmistakable, at least for the clients of the Union Investment. Each caller, calling the Union Investment, enters a completely new and innovative Sound Landscape.

By creating the blue door, Union Investment uses a strong Key Visual within its marketing-strategy. The main idea of atip was to design an unmistakeable and corporate waiting field for phone calls using the symbolism of the blue door.

This adjustment is even more than a creative marketing-event. Union Investment strengthens not just its brand identity, but also offers the highest attention rates during telephone services.

Special costumers deserve special attention

It all starts with the audible opening of the door and the background music, which is already familiar through the spot. The caller enters the world of Union Investment. The first few seconds are already responsible for leaving the impression, that the caller is not just welcome, but also highly appreciated.

The transfer to a service member is carried out as quickly as possible. If waiting time is inevitable, short and diverting Information about capital market and financial investment at Union Investment is offered. 

The relevant entertainment for callers was equally important for the design of the waiting field, as the implementation of modern technical facilities. It can be taken for granted to be greeted with “Good morning” when you call in the morning.